FDA Reveals New Ads to Warn Kids About E-Cigarettes

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The US Food and Drug Administration (FDA) is launching a new series of TV ads to teach kids about the dangers of using e-cigarettes. The ads are part of an educational effort that started in September 2018 and is designed for kids aged 12 to 17 who have used e-cigarettes or thought about trying them. The effort also includes posters, social media messages, and educational materials for school classrooms that warn against vaping.

FDA Ads Warn Kids About E-Cigarettes

The FDA says the messages are important because evidence shows that teens who use e-cigarettes are at risk of becoming addicted to nicotine. They also are more likely to start smoking regular cigarettes, putting them at risk for smoking-related illnesses. “We cannot allow the next generation of young people to become addicted to nicotine, said acting FDA Commissioner Ned Sharpless, MD, in a statement. “We will continue to work to keep e-cigarettes out of the hands of America’s kids through policies to limit youth access to, and appeal of, e-cigarette products, take vigorous compliance and enforcement actions to hold manufacturers and retailers accountable when they illegally market or sell these products to minors, and continue to spearhead highly successful public education efforts to warn youth about the dangers of all tobacco products, including e-cigarettes.”

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